Marketing Communication Committee
Marketing and communications are necessary for raising awareness about BSA and its mission. Effective communication will promote our mission and connect us with our constituents, funders and other stakeholders. This page contains content and reference materials for Scouters to use in marketing and communicating for their local units.
“The mission of the Marcom Committee is to develop marketing and communication tools that are designed to recruit new Scouts and Volunteers, support FOS and position BSA as a premier leadership program for young people. We will do this by demonstrating the return on investment for our young people, interested stakeholders and the communities we serve through our values based program.”
Important Council-Level Dates
August 8th & 13th: Scout Me In Membership Workshops
PHC Executive Board Marketing Communication Committee
Lesa LeDuc, Chair
Charlene Miseli, Staff Advisor Email
Joseph Beaulieu
John Ohlson
Darel Roa
Ken Woo
Ralph Voelker
Council Executive Board List
Communication
Council Strategic Plan
Council Infographics
Media Style Guide
Unit Public Relations
Basic Talent Release Form
Unit Service Database
Council Press Releases
Radio Stations by District
Newspapers by District
News Articles
Federal Way Mirror – Boy Scout Troop 361 helps improve the community
KIMA-TV Yakima – Scouts host food drive to benefit Northwest Harvest
Social Media Guidelines
Research Database
Ralph's Blog
Online Roundtable/FAQ's
Information Bulletins
Current Forms
2018 Commissioner Conference Items
Marketing
Brand Identity Guide
BSA Brand Center
Scouts, BSA Video Network (click links in document for videos)
BSA Today Video Series
Brochures
Scoutbook Marketing Tools
BSA Mission Statement
BSA National Site
BSA Fact Sheet
Scouting Newsroom
Guide to Facebook and Google Advertising
Using Social Media to Market your Unit