Marketing and communications are necessary for raising awareness about BSA and its mission. Effective communication will promote our mission and connect us with our constituents, funders and other stakeholders.  This page contains content and reference materials for Scouters to use in marketing and communicating for their local units.

“The mission of the Marcom Committee is to develop marketing and communication tools that are designed to recruit new Scouts and Volunteers, support FOS and position BSA as a premier leadership program for young people.  We will do this by demonstrating the return on investment for our young people, interested stakeholders and the communities we serve through our values based program.”

Important Council-Level Dates
April 18, 2018: Annual Council Business Meeting

PHC Executive Board Marketing Communication Committee
Lesa LeDuc, Chair
Charlene Miseli, Staff Advisor Email
Mike Movius
Darel Roa
Ken Woo
David Matzen
Doug Edison
Ralph Voelker
Council Executive Board List

Marketing

Brand Identity Guide
BSA Brand Center

• Logos
  • PHC Logo-Vertical
  • PHC Logo-Horizontal
  • Prepared. For Life Logo-Vertical
  • Prepared. For Life Logo-Horizontal
  • Universal BSA Logo
• Photos (Royalty Free)
• Flyers
  • Character Counts
  • Join Cub Scouts Today!
  • Future Leaders
  • Family Scouting
  • Take a Trip on the Curtis
• Posters
• Postcards
• Print Advertising
• Yard Signs
• Social Media
• E-Blast

BSA Videos
Brochures

• Time Well Spent
• Our Turn
• PHC 2018 FOS Brochure

Scoutbook Marketing Tools
BSA Mission Statement
BSA National Site
BSA Fact Sheet

• All About Scouting
• All About Cub Scouting
• All About Eagle Scouts
• All About Venturing
• Thank you for Supporting Scouting
• Council at a Glance
• An Investment in Scouting
• Scouting Return On Investment
• Youth Protection Training

Scouting Newsroom
Guide to Facebook and Google Advertising
Using Social Media to Market your Unit