Marketing Communication Committee

Marketing and communications are necessary for raising awareness about BSA and its mission. Effective communication will promote our mission and connect us with our constituents, funders and other stakeholders. This page contains content and reference materials for Scouters to use in marketing and communicating for their local units.
“The mission of the Marcom Committee is to develop marketing and communication tools that are designed to recruit new Scouts and Volunteers, support FOS and position BSA as a premier leadership program for young people. We will do this by demonstrating the return on investment for our young people, interested stakeholders and the communities we serve through our values based program.”
Important Council-Level Dates
August 8th & 13th: Scout Me In Membership Workshops
PHC Executive Board Marketing Communication Committee
Lesa LeDuc, Chair
Charlene Miseli, Staff Advisor Email
Mike Movius
Darel Roa
Ken Woo
David Matzen
Doug Edison
Ralph Voelker
Council Executive Board List
Communication
Council Strategic Plan
Council Infographics
Leadership News
Media Style Guide
Unit Public Relations
Basic Talent Release Form
Unit Service Database
Council Press Releases
Radio Stations by District
Newspapers by District
News Articles
- Everett Herald – She’s an Eagle Scout in the making
- Federal Way Mirror – Boy Scout Troop 361 helps improve the community
- KIMA-TV Yakima – Scouts host food drive to benefit Northwest Harvest
- KING-TV - Eagle Scout Honored for Heroism
- KING-TV – Eagle Scout honored with lifetime award
- KING-TV – Girls Join Boy Scouts
- KING-TV – Kitsap Scouts welcome Girls
- KOMO-TV – Scout honored at FOS Breakfast
- Tacoma News Tribune: Girls join BSA
- Tacoma News Tribune: Local girls in Cub Scouts
- Thurston Talk – Building Future Leaders
Social Media Guidelines
Research Database
- Reaching the Next Generation of Parents
- Values of Americans
- Connecting with Millennials
- Benefits to Parents
- Eagle Scouts: Merit Beyond the Badge
- Strategic Plan Research
- STEM Presentation
- Summer Camp Outcomes
- Volunteer Outcome Study
- Become a Scout Volunteer
- What will your Son's Future Hold?
- A Year in the Life...
- An Eagle Scouts' Essay
- Roundtable Communication Survey
- Camp Thunderbird Conceptual Master Plan
- 2017 Curtis Annual Report
- Fourth Quarter 2017 Curtis Annual Report
Ralph's Blog
Online Roundtable/FAQ's
Information Bulletins
Current Forms
2018 Commissioner Conference Items
Marketing
Brand Identity Guide
BSA Brand Center
- Scouts, BSA Video Network (click links in document for videos)
- BSA Today Video Series
Brochures
Scoutbook Marketing Tools
BSA Mission Statement
BSA National Site
BSA Fact Sheet
- All About Scouting
- All About Cub Scouting
- All About Eagle Scouts
- All About Venturing
- Thank you for Supporting Scouting
- Council at a Glance
- An Investment in Scouting
- Scouting Return On Investment
- Youth Protection Training
Scouting Newsroom
Guide to Facebook and Google Advertising
Using Social Media to Market your Unit